The Role of Trade Show Installers in Brand Experience: From Concept to Execution

Trade shows provide businesses with a unique opportunity to showcase their brand, products, and services to a diverse audience. A successful trade show experience hinges on creating a seamless brand experience that captivates attendees and leaves a lasting impression. The role of trade show installers in crafting this brand experience is instrumental, as they are

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Following a strong half-year: A short summer break for Germany’s trade fair venues

Germany’s trade fairs enter the second half of the year. Germany recorded almost seven million trade fair visitors from January to June. The annual publication “AUMA-Trends 2023/2024” shows further developments in the trade fair industry. Source: AUMA – Current messages Read More

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Google Cloud and Deloitte boost grocery associate productivity

Kroger uses cutting-edge AI and data analytics to optimize daily work planning and enhance stores for customers Google Cloud and Deloitte Consulting LLP, a subsidiary of Deloitte LLP announced a strategic collaboration with Kroger to help the grocery chain use cloud technologies to increase associate productivity across its nearly 2,800 stores nationwide. Kroger recently deployed

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Immersive CX is the new way to win and keep customers

Customer Experience Trends Report by Zendesk Latest Zendesk research signals a dramatic shift in expectations, with 71% of business leaders rethinking the entire customer experience. Zendesk, Inc. has released the company’s latest global Customer Experience (CX) Trends Report, revealing immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain

Immersive CX is the new way to win and keep customers Read More »

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