Omnichannel Stage
On the Omnichannel Stage we focus on new technologies related to digital and traditional distribution channels. Source: EuroShop: EuroShop News Read More
Merchandising lounge
Little souvenir? Nice gift? Practical tool? Everything is available in our merchandising lounge, relaxation included. Source: EuroShop: EuroShop News Read More
Retail Technology Stage
Here the latest developments and trends in the field of retail technology are presented using current case studies. Source: EuroShop: EuroShop News Read More
POPAI D-A-CH Awards
This year at EuroShop 2020, the awards relating to possibilities at the point of sale will enter their tenth round. Source: EuroShop: EuroShop News Read More
Accessibility at EuroShop 2020
Whether lifts or toilets for people in wheelchairs – an accessible trade fair visit is possible. Source: EuroShop: EuroShop News Read More
Checklist for EuroShop 2020
So that you can prepare your visit in the best possible way, we have compiled all the important information for you here in compact form. Source: EuroShop: EuroShop News Read More
Retail Marketing – dimension
This year again, the retail marketing dimension at EuroShop 2020 offers a wide spectrum of increasingly digital, ever more intensive interaction with the customer. Source: EuroShop: EuroShop News Read More
Research on trade fairs
At our trade fair institute we do both basic and applied research. We also collaborate on studies with universities, technical colleges and research institutes. Source: AUMA – Current messages Read More
Digital events: No permanent alternative for most exhibitors in Germany
Due to the numerous trade fair cancellations, many companies are currently using digital events, but want to abandon this commitment when physical trade fairs can be held again. Source: AUMA – Current messages Read More
Digital events: No permanent alternative for most exhibitors in Germany Read More »
EU clears the way for German subsidies to the trade fair industry
The European Commission decided on 22 January 2021 that direct subsidies to German trade fair companies are allowed under European state aid law. This is regulated by the “Federal umbrella scheme for damage compensation of fairs and congresses”. Source: AUMA – Current messages Read More
EU clears the way for German subsidies to the trade fair industry Read More »