February 2023

Trade Show Installer’s Health and Wellness: Coping with Physical and Mental Demands

Trade show installers play a crucial role in the success of exhibitions, working tirelessly to bring exhibitors’ visions to life. However, this profession comes with its fair share of physical and mental challenges. Long hours of heavy lifting, standing, and working in high-pressure environments can take a toll on the health and well-being of trade …

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Trade Show Labor Trends: What Exhibitors Need to Know in 2023

Trade shows are continuously evolving, and staying updated with the latest trends is crucial for exhibitors to stand out and deliver exceptional experiences. In 2023, trade show labor trends are shaping the way exhibitors plan, execute, and manage their events. From technological advancements to shifting attendee expectations, being aware of these trends can give exhibitors …

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Trade Show Display Installation: Maximizing Impact on a Budget

Trade shows offer valuable opportunities for businesses to showcase their products, services, and brand to a wide audience. However, the cost of trade show participation, including display installation, can quickly add up and become a significant expense for exhibitors. But that doesn’t mean you have to compromise on the quality and impact of your trade …

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German Trade fairs take off powerfully

Over seven million trade fair visitors and 142,000 exhibitors took part in 280 trade fairs in 2022. They show that the public is back. Participants from abroad already at pre-Corona level – however, figures have shifted. Source: AUMA – Current messages Read More

The Art of Trade Show Dismantle: Efficient Techniques for Breakdown and Packing

Trade shows are a whirlwind of activity, with exhibitors and attendees alike buzzing with excitement. But as the event draws to a close, it’s time for exhibitors to focus on the critical process of trade show dismantle. Efficient dismantle techniques are essential for a smooth breakdown and the safe packing of exhibits, ensuring everything returns …

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Google Cloud and Deloitte boost grocery associate productivity

Kroger uses cutting-edge AI and data analytics to optimize daily work planning and enhance stores for customers Google Cloud and Deloitte Consulting LLP, a subsidiary of Deloitte LLP announced a strategic collaboration with Kroger to help the grocery chain use cloud technologies to increase associate productivity across its nearly 2,800 stores nationwide. Kroger recently deployed …

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Immersive CX is the new way to win and keep customers

Customer Experience Trends Report by Zendesk Latest Zendesk research signals a dramatic shift in expectations, with 71% of business leaders rethinking the entire customer experience. Zendesk, Inc. has released the company’s latest global Customer Experience (CX) Trends Report, revealing immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain …

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Photovoltaic window technology at Patagonia’s corporate headquarters

NEXT Energy Technologies has installed windows that are generating solar power NEXT developed a proprietary transparent photovoltaic (PV) coating that transforms commercial windows into energy-generating windows. Patagonia, the outdoor apparel company based in Ventura, worked with NEXT to install 22 of the windows on the south-facing facade of the Olive Building on Patagonia’s main campus. …

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Sustainability reporting becomes mandatory

Markus Adler of Code Gaia on legislation, CO2 emissions and the importance of transparency by Julia Pott (exclusively for EuroShop.mag) The critical view of CO2 emissions and many other sustainability issues is increasing. Soon, no one will be able to avoid taking appropriate measures and communicating them. To support retailers, many solutions are being developed …

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