January 2023

Trade Show Labor Training: Investing in Skills Development for the Future

Trade shows play a vital role in connecting businesses with potential customers, showcasing products and services, and staying ahead in a competitive market. The success of these events heavily relies on the expertise and skills of trade show labor teams responsible for setup, installation, and dismantling. As the trade show landscape continues to evolve, it …

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Trade Show Setup: Planning for a Seamless Follow-Up Strategy

Trade shows offer valuable opportunities for businesses to showcase their products and services, connect with potential customers, and generate leads. However, the success of a trade show doesn’t end with the event itself. To maximize lead conversions and return on investment (ROI), exhibitors must have a well-thought-out follow-up strategy in place. In this blog post, …

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German trade fairs start again in September

After a shutdown of almost six months, major exhibitions will be held again in Germany from September onwards. “Exhibitors and visitors show through their participation that they expect high benefits from trade fairs even under changed conditions”, says AUMA Managing Director Jörn Holtmeier. Source: AUMA – Current messages Read More

Elections to the new UFI Board

Of the German trade fair companies, the trade fairs in Düsseldorf, Frankfurt, Cologne, Munich and Nuremberg are represented on the Board of UFI – Global Association of the Exhibition Industry. Dr. Andreas Gruchow (Deutsche Messe AG, photo) is the new Chair of the European Chapter. Source: AUMA – Current messages Read More

Trade Show Installer’s Guide to Vendor Management: Maximizing Collaboration

Trade show installers play a crucial role in bringing exhibitor’s visions to life. However, the success of any trade show installation heavily relies on effective vendor management. Collaborating with vendors is essential to ensure seamless coordination, timely execution, and the delivery of exceptional results. In this blog post, we will offer valuable insights into effective …

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Sustainability Metrics in Trade Show Labor: Measuring Environmental Impact

In recent years, there has been a growing awareness of the environmental impact of trade shows and exhibitions. As businesses strive to adopt more sustainable practices, it becomes essential to measure and understand the environmental footprint of trade show labor. By analyzing sustainability metrics, exhibitors and trade show installers can identify areas for improvement and …

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